Virtual Success
by Carl Taylor
Extensive Reading for students of Business English. Reading for knowledge and pleasure.
   
The online clothing business that exemplified the dot-com bubble. The story of Boo.com and how it lost millions! Boo.com, an online clothing shop, was started by three young Swedes.
At first it looked like Boo.com was to be a raging success. It was hyped, it was cool, it was the first ecommerce site to launch in several countries simultaneously.
But soon Boo.com became one of the prime examples of the dot-com failures, as it went bankrupt after spending over $135 million in just 18 months.
 
 

About the ABAX Business Library

The ABAX Business Library consists of two series of graded business readers - True Stories of Business and Industry Profiles.
All of the books in the ABAX Business Library are based on lists of business words developed from a corpus of business reports and articles. Further, a consistent style ensures that the books support each other and your students' ability to read easily and enjoyably.